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Established in 1975, Album-Oriented Rock (AOR) is a Boston-based record label that specializes in releasing vinyl and CD albums by up-and-coming rock bands. Over the years, AOR has earned a reputation for signing talented new artists and for giving them the creative freedom to make the music they want to make. As a result, AOR has been home to some of the most innovative and exciting rock bands of the past four decades. Today, the label continues to release new music by both established and emerging artists, ensuring that Boston remains at the forefront of the rock music scene.